Questão 3473

(PUC-RS - 2000) 

TEXTO 

SACRAMENTO, CALIF.

(REUTERS) - Thursday, September 2and, 1999.

1 California schoolchildren will no longer learn their classroom lessons by ¹counting M&M's, ²calculating the cost of Nike tennis shoes or pondering the benefits of Gatorade drinks.

2 Under a new law signed by Gov. Gray Davis Wednesday, product logos and brand names will be ³banned from textbooks in California - the first state in the nation to act against overt advertising in schoolbooks.

3 The law ⁴prohibits ⁵product references in textbooks bought with state money, unless the state education board finds they are needed for educational purposes or if they appear incidentally in illustrations or pictures.

4 "I don't think our children should be subjected to needless ⁶advertising", democratic Assemblywoman Kerry Mazzoni, the ¹¹bill's author, ⁷said in a telephone interview.

5 Mazzoni introduced the bill after a parent approached her about his child's math textbook, which was filled with references to products such as Gatorade drinks, M&M candies and Oreo cookies.

6 One math textbook, for example, asked: Bob is saving his allowance to buy a pair of Nike shoes that cost $68.25. If Bob ⁹earns $3.25 a week, how many weeks will he need to ¹⁰save?"

7 "That is very typical of one example," she said.

8 Most of the product examples were found in word problems in books at a wide range of levels, Mazzoni added. The state Board of Education has a policy against such references since 1997, but enforcement has been lax.

9 Although the publisher ⁸maintained it used the product examples to make lessons more relevant and did not receive money for including them, Mazzoni said textbooks were no place for advertising - whether intended or not. 

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